Sarasota SEO is something that every small business owner should pay attention to. If you have a new website, then SEO will help you to get it noticed. If you have an established website, then SEO is still valuable for building up additional traffic and keeping the site at or near the top of the search results.
Remember that even in relatively small niches, there is still competition. Your website might be doing OK today, but it could slip away from the top of the search results at any time if your competitors work harder at marketing than you do.
For local companies, in particular, SEO marketing is hugely beneficial. Let’s say you’re based in Sarasota Florida, and you want to build up a steady stream of customers to your suit alteration business. This is a case where SEO is going to be highly beneficial because someone who is searching for suit alteration has clear purchase intent; it’s not the sort of thing that people would be likely to do out of idle curiosity. Good SEO will put you on the results card, or on the maps screen, and make it incredibly easy for people to find you.
Now, you could do this SEO by yourself, but optimizing a website for the search engines is hard work, and it is easy to make critical mistakes. If you don’t know what you’re doing, then you could put yourself into a position where your site gets penalized for duplicate content, keyword stuffing, unnatural links, or other SEO problems. Rather than taking that chance, why not let the experts like GGG Marketing in Sarasota do your SEO for you?
Outsourcing to a Local Company
Outsourcing your SEO marketing to a company that is based in Sarasota Florida makes a lot of sense if that’s where your target audience lives. Yes, you might be able to hire a foreign SEO worker for a smaller fee, but that’s not going to help you if the company that you hire to do your SEO does not have any understanding of the area you are marketing to, the culture, the colloquialisms, the competitors that you are up against, and things like local public holidays or even geography.
To someone who lives in another country, a distance of a few miles might seem like nothing – and indeed it could be ‘nothing’ if there are good parking and good public transport taking people from their homes to that location. But, it could be the same as being in another state if it’s an industrial estate near a freeway that is not well served by public transit. That’s why it’s so important that you deal with people who know what areas to market to, and when to do it.
SEO is not the same as PPC. Search engine optimization deals with organic traffic and long tail keywords. In contrast, PPC deals with specific keywords and the idea of bidding for traffic for those keywords. Together, the two search techniques can generate a lot of traffic, but they are not necessarily going to prop up a business by themselves. You need to look at both to get the best possible results and be patient.
When you hire a marketing service to promote your website, remember that it will be an ongoing thing – you can’t do it once and forget about it. Good SEO means regular posts and steady updates, and it means publishing new content regularly so that the search engines know that there is something worth coming back to the index. That’s what will offer long-lasting results for your site.